J Adv
Introduction
Journal of Advertising, 54(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Introduction to Special Section Regarding Surveillance and Ethics in Advertising
—Claire M. Segijn, Joanna Strycharz & Sophie C. Boerman []
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe
—Lex Zard [] []
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience |
—Kimberley Hardcastle, Lizette Vorster & David M. Brown [] []
Human-AI Alignment in Ad Targeting: Addressing Misestimation for Vulnerable Groups |
—Yang Zhang & Shouxin Zhang [] []
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance |
—Laurent H. Wang, Miriam J. Metzger, Xingyu Liu & Li Qi [] []
Regular Articles
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective |
—Tiziana Schopper, Anna Berbers & Lukas Vogelgsang [] []
Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience |
—Amy Errmann [] []
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition
—Nelson B. Amaral & Joseph P. Redden [] []
Puzzle Pictures: A Study on Reversible Figures in Advertising
—Praggyan (Pam) Mohanty [] []