Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 37(5)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Examining the brand trust and willingness to subscribe to third-party add-on services in over-the-top platforms: a brand trust transfer perspective
—Anup Anurag Soren, Shibashish Chakraborty []
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
—Bin Xu, Omkar Dastane, Eugene Cheng-Xi Aw, Suchita Jha []
The interactive effect of products and consumption frequency on happiness in China
—Yufang Jin []
Small green housing makes a big difference: the impact of natural environmental uncertainty on consumers’ willingness to purchase green housing
—Zhaoping Duan, Zhihua Ding, Yupeng Mou, Xueling Deng, Huiying Zhang [Google Scholar]
From GI products consumers to destination visitors: an examination of the push side mechanism
—Xinwei Li, Xi Li, Tingyue Kuang, Lulu Cheng, Qi Wu []
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust
—Yiran Deng, Xianliang Wang, Dandan Li []
Testing the effects of personalized recommendation service, filter bubble and big data attitude on continued use of TikTok
—Yuelong Tan, Sungjoon Yoon []
Do commitment and asset specificity serve as the double-edged sword to assist co-production in enhancing value co-creation? A dyadic approach in Taiwan
—Li-Wei Wu, Chung-Yu Wang, Yun-Chia Tang []
How to establish customers’ green brand relationships and behaviors: from green consumption consciousness perspectives
—Li-Chun Hsu []
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry
—Pornpana Tangchua, Assadej Vanichchinchai []
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence
—Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Quang Yen Tran, Minh Hoa Nguyen, Thi Thu Phuong Pham []
Using Instagram live-streaming viewers model to derive two types of needs satisfaction
—Hsueh-Ling Wu, Tser Yieth Chen []
Understanding the formation process of positive customer engagement behaviors: a quantitative and qualitative interpretation
—Luning Zang, Wenxiao Xiong, Yuying Liu, Ting Dai []