Weitz-Winer-O’Dell Award
Introduction
Yiyi Li and Ying Xie have won this award for their 2020 article in the Journal of Marketing Research
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: TJ Anderson
2025Weitz-Winer-O’Dell Award
Congratulations to Yiyi Li and Ying Xie, winners of the 2025 Weitz-Winer-ODell Award for their article, , ( Journal of Marketing Research, 2020).
The annual Weitz-Winer-ODell Award honors the JMR article published five years ago that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The winners will be celebrated at the 2025 蹤獲扦夥厙 Summer Academic Conference in Chicago, IL (August 2224).
The other excellent finalists for this award include:
- ,by Chris Hydock, Neeru Paharia and Sean Blair
- ,by Sungjin Kim, Clarence Lee and Sachin Gupta
- ,by Verena Schoenmueller, Oded Netzer and Florian Stahl
- ,by Francesca Valsesia, Davide Proserpio and Joseph C. Nunes
Click here to learn more about the winning article, including the committees statement about why it was chosen.