Sheth Foundation/Journal of Marketing Award

Introduction

Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, and David A. Schweidel have won this award for their 2020 article in JM

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards

Posted by: TJ Anderson

2025 Sheth Foundation/Journal of Marketing Award

Congratulations to Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, and David A. Schweidel, winners of the 2025 Sheth Foundation/Journal of Marketing Award for their article, “.” (Journal of Marketing, 2020).

The annual Sheth Foundation/Journal of Marketing Award honors a Journal of Marketing article that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing. The winners will be celebrated at the 2025 Summer Academic Conference in Chicago, IL (August 22–24).

The other excellent finalists for this award include:

  • “,” by Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, and Gerald Zaltman
  • “,” by Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson
  • “,” by Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Jr, and Cornelia Pechmann

Click here to learn more about the winning article, including the committee’s statement about why it was chosen.