Replications in Marketing and Consumer Research
Introduction
Special issue of the Journal of Business Economics; Deadline 31 Mar 2026
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Journals
Posted by: Marko Sarstadt
CALL FOR PAPERS
Journal of Business Economics
Special issue on
“Replications in Marketing and Consumer Researchâ€
Submission deadline: March 31, 2026
Special issue editors: Susanne Adler (LMU Munich, Germany), Sören Köcher (TU Dortmund, Germany), and Marko Sarstedt (LMU Munich, Germany & Babeș-Bolyai University, Romania)
Replication studies are crucial for the integrity and progress of science, as they help confirm the reliability and validity of previous findings. By independently repeating experiments or analyses, researchers can identify errors, assess the robustness of conclusions, and prevent the spread of false or misleading results.
Despite their great potential, however, opportunities to publish replications remain scarce in marketing and consumer research. Addressing this concern, the Journal of Business Economics invites submissions for a special issue dedicated to replications in marketing and consumer research.
The editors welcome theory-driven replication studies—direct with extensions and conceptual—that revisit foundational or high-impact findings in the field. Conceptual articles that (critically) discuss replications in general, and factors that drive or hinder replicability are also considered.
Submissions must follow open science principles and include preregistration, data, and analysis scripts.
Learn more and access submission details: