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AAA 2026

Introduction

American Academy of Advertising, Austin, TX, 26-29 Mar 2026; Deadline 1 Oct

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Calls: Conferences

Posted by: ELMAR Moderator


AAA 2026 CALLS FOR COMPETITIVE PAPERS AND SPECIAL TOPICS SESSIONS

March 26-29, 2026
Westin Austin Downtown, Austin, TX, USA

Competitive Research Papers

You are invited to submit Competitive Research Papers relevant to any and all aspects of advertising for presentation at the 2026 American Academy of Advertising (AAA) Conference and publication in the AAA Conference Proceedings. All research related to any of the various aspects of advertising and marketing communication will be considered. Please note that the AAA uses the term advertising in a broad sense. We also respect all research methodologies. All submissions are subject to blind review competition, and only completed papers (no proposals or abstracts) will be considered for acceptance to the conference. Authors of accepted papers must publish an abstract or a full paper for the online proceedings, available on the American Academy of Advertising website.

Special Topics Sessions

You are invited to submit proposals for Special Topics Sessions that cover an entire meeting period (usually 90 minutes). These sessions are designed not only to offer information but also to stimulate discussion and debate among panelists and audience members. Special Topics Sessions tend to focus on key issues of importance to advertising education and practice (e.g., current practitioner issues, creative topics, and/or pedagogical matters). They are not the venue for competitive research papers. Preference will be given to proposals that are not simply a compilation of research papers by different authors put together in a session. Further, preference will be given to proposals that involve and attract advertising educators and practitioners who might not typically be interested in sessions that focus solely on refereed research. As such, the AAA is willing to provide waivers for industry participants who will attend only a Special Topic Session (non-academics and individuals who have not been AAA members) of AAA membership dues and registration fees. This waiver is only good for the specific session. If you would like to use these waivers, you must provide the specifics in your proposa

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