Shelby D. Hunt/Harold H. Maynard Award
Introduction
Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge have won this award for their 2024 article in JM
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards
Posted by: TJ Anderson
2024 Shelby D. Hunt/Harold H. Maynard Award
Congratulations to Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge, winners of the 2024 Shelby D. Hunt/Harold H. Maynard Award for their article, (Journal of Marketing, 2024).
The annual Shelby D. Hunt/Harold H. Maynard Award recognizes the Journal of Marketing article published in the last calendar year (2024) that has made the most significant contribution to marketing theory. The winners will be celebrated at the 2025 蹤獲扦夥厙 Summer Academic Conference in Chicago, IL (August 2224).
The other excellent finalists for this award include:
- , by Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz
- , by Michelle E. Daniels and Freeman Wu
- , by Ming-Hui Huang and Roland T. Rust
- , by Andre Martin and Tarun Kushwaha
- , by Blakeley B. McShane, Eric T. Bradlow, John G. Lynch Jr., and Robert J. Meyer
Click here to learn more about the winning article, including the committees statement about why it was chosen.