IJRM Newsletter May 2025
Introduction
News and updates from the International Journal of Research in Marketing
POSTING TYPE: Journal News
Posted by: ELMAR Moderator
A symposium by the Erasmus School of Economics and NIMA proves that when marketers and researchers talk, real innovation happens.
An interview with Rohit Varman, Andreas Chatzidakis, and Deirdre Shaw
Wooyong Jo discusses his research on the use of omni-channel strategies in the video game industry.
If Open Science rings a bell or makes you scratch your head in puzzlement, keep reading! I had a chat with Koen Pauwels, Susanne Adler and Lachlan Deer about changes in the academic landscape.
Abhishek Borah and Oliver Rutz discuss their research on sales forecasting using big textual data.