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Updates from the European Journal of Marketing

Introduction

Enhancements and realignments at EJM

POSTING TYPE: Journal News

Posted by: Greg Marshall


European Journal of Marketing – Important Updates

Following a record year in 2024 for submissions at the European Journal of Marketing, Emerald Publishing and the EJM editorial leadership team are pleased to announce several key enhancements to the journals manuscript processing protocols that are designed to maximize overall timeliness and responsiveness. EJM was founded in 1967 and has grown steadily over the decades to become a top-level journal that is open to a broad array of marketing topics and methodological approaches. Our signature goal is to take a developmental approach to manuscripts that appear to have promise for publication. EJM publishes 12 issues per year and today is a truly international journal whose manuscript authorship origins and readership are global.

When the current editorial leadership team began work together in late 2017, in order for authors from such wide-ranging areas of the globe to have a more personal touch, EJM instituted a Regional Editor system that includes on-the-ground senior editorial leadership responsible for managing the processing directly for those regions as key points-of-contact for their authors with manuscripts progressing through the review system. These REs assign appropriate topic/method-centric reviewers and (as papers progress through review) then assign a topic/method-centric Associate Editor for each paper to ensure maximal guidance as the manuscripts develop (hopefully toward ultimate acceptance and publication). Although this system has worked very well over recent years in executing EJMs goal of affording authors a developmental approach to the review process, the increased numbers of initial submissions have resulted in some delays both at initial screening by the Editor-in-Chief and subsequent processing by the REs. To address these issues EJM is making the following improvements to its editorial structure:

  • Shift to a Co-Editor-In-Chief system, which will allow for considerably greater overall efficiency on the front-end of the manuscript reception/initial screening process. Greg Marshall (Rollins College, USA) will continue as EIC for the Americas and Europe-UK/Middle East/Africa (EMEA). Fran癟ois Carrillat (Griffith University, Australia) will assume the new position of EIC for Asia-Pacific (which of course includes Australia/New Zealand).
  • Realignment of the Regional Editors to the following configuration:
    • Debbie Keeling (University of Sussex, UK) and Benjamin Lowe (University of Kent, UK) Regional Editors for Europe-UK/Middle East/Africa (EMEA). In addition, Professor Keeling will continue to lead EJM/Emeralds new Impact Article initiative.
    • Paul Burke (University of Technology Sydney, Australia) and Jasmina Ilicic (Monash University, Australia) will continue to serve as Regional Editors for Asia-Pacific.
    • Velitchka Kaltcheva (Loyola Marymount University, USA), longtime Associate Editor for EJM, will assume the role of Regional Editor for the Americas.

In addition to the above reorganization, a number of new Associate Editors presently are in the process of being added to the team. At EJM, AEs are our highly valued subject/method experts and play an integral role during the review process by providing overlay reports to the authors that synthesize the reviews and provide our authors with a valuable and coherent roadmap for each step of the manuscripts developmental process.

On behalf of the team that comprises EJM both on the publisher and editorial side please know how much we value our loyal submitters, authors, editors, and reviewers. The journal recognizes the importance of its place within the broad marketing academic community and looks forward to continuing to serve this community as we implement our updated processing approach.