Qual Mar Res
Introduction
Qualitative Market Research, 28(3)
POSTING TYPE: TOCs
Conducting qualitative social media research through a feminist ethic of care
—Jenna Drenten, Lauren Gurrieri []
Why do I buy number 8? – Conceptualizing and interpreting auspicious consumption in China
—Danqing Yu []
‘That is scary!’: consumer perceptions and discourses on ChatGPT
—Omar H. Fares [Google Scholar]
Exploring how followers’ verification behavior influence sharing decisions: the role of source, content and audience factors
—Tareq Aldlimi, Constantinos Vasilios Priporas, Shing-Wan Chang []
Taste and identity in Hong Kong: negotiating colonial and neocolonial tensions
—Weiwei Zhang, Guojun Sawyer He []
The impact of transaction framing: exploring barriers to participation in the online second-hand economy for casual e-commerce consumers
—Maksym Kolomoiets []
Hearts, high fives and insults: how consumers respond to brands taking a controversial stand
—Tanya Ryan, Muriel Scott []
Service technology experiences and service manner: a conceptual model of customer expectations, emotional responses and outcomes in hospitality
—A. Banu Elmadag, Wei Wang, Kristina Marie Harrison []