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Introduction

Journal of Strategic Marketing, 33(3)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Shaping a Better World: Sustainable Marketing/How to Tackle Global Retail Apocalypse Using Strategic Omnichannel Management? (Part 2).

Shaping a Better World: Sustainable Marketing

Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks
Gajendra Liyanaarachchi, Sameer Deshpande, Scott Weaven, Deepak Sangroya, Charles Jebarajakirthy, Kerry Bodle & Carina Roemer [] []

Building and sustaining an anti-slavery business model: a tale of two fashion brands
Kanika Meshram, Vikram Bhakoo & Liliana L Bove [] []

Delivering on social good – corporate social responsibility and professional sport: a systematic quantitative literature review
Joan Carlini, Adele Pavlidis, Alana Thomson & Clare Morrison [] []

The interplay of emotional value, trend affinity and past practices in sustainable consumption: an application of theory of reciprocal determinism
Yatish Joshi, Rambalak Yadav & Amit Shankar [] []

Place branding and sustainable rural communities: qualitative evidence from rural areas in Denmark
Barbora Gulisova, Chris Horbel & Egon Noe [] []

How to tackle global retail apocalypse using strategic omnichannel management? (Part 2)

Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective
Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan & Mujahid Mohiuddin Babu [] []

How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse
Amit Shankar, Manish Gupta, Aviral Kumar Tiwari & Abhishek Behl [] []

Wield the Power of Omni-channel Retailing Strategy: a Capability and Supply Chain Resilience Perspective |
Lina Zhang, Lin Wu, Lin Huang & Yumeng Zhang [] []

An Intelligent omnichannel assortment model to manage webrooming: an optimization approach
Praveen Ranjan Srivastava, Justin Zuopeng Zhang, Prajwal Eachempati, Satyendra Kumar Sharma & Yulong Liu [] []