J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 37(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Unraveling the Dynamics of Social Media Influencers on Sustainable Purchase Intentions and Environmental Awareness Among People with Disabilities: A Focus on the Moderating Role of Disability Types
—Aws Horrich, Myriam Ertz & Insaf Bekir [] []
On the Difference of Mobile Shopping Behavior Between Locals and Expatriates: The Roles of Culture and Perceived Value
—Karim Garrouch & Mohamed-Nabil Mzoughi [] []
How Cause-Related Marketing Might Improve Purchase Intention in Emerging Countries: A Two-Lag Study in the Finance Service Sector
—Basharat Raza, Sylvie St-Onge & Irfan Majeed Muhammad [] []
Influence of Country of Origin on Brand Evangelism (E-WOM): The Mediating Role of Consumer Engagement in an Emerging Market
—George Kofi Amoako, Hayford Amegbe, Antoinette Yaa Benewaa Gabrah, Innocent Senyo Kwasi Acquah & Joshua Kofi Doe [] []
Measuring and Validating Mobile App Convenience (M-App-Conv) Framework: A Cross-Country Study
—Fairuz Chowdhury & Srinivasan Swaminathan [] []
Exploring Xenocentrism in India: A Study on Millennials
—Mallika Srivastava & Semila Fernandes [] []