J Con Mar
Introduction
Journal of Consumer Marketing, 42(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Escaping loneliness through shopping: the role of materialism, impulse buying and escapism
—Monica Mendini, Pia Furchheim []
Unlocking the path to green customer citizenship behaviour: interplay of values, attitude, and green brand equity
—Vibhava Srivastava, Niva Bhandari []
When we are alike: homophily in livestream commerce
—Yijia Cao, Yusuf Oc, Fang Wang, Yanli Pei []
Speak to their hearts! Enhancing consumer social responsibility through emotional appeals
—Stephane Ganassali, Justyna Ganassali []
Analyzing the impact of faces on consumer engagement in social media videos: a machine learning approach
—Karen Anne Wallach, Hieu Pham, Anthony Koschmann, Gaurav Arwade []
The effects of presentation formats and consumer cognitive styles on consumer’s discount preferences
—Le Wang, Hang Liu, Shuohua Yun, Fang Cui, Kun Wang []
Social media addiction and stress: insights from US Facebook and TikTok consumers
—Kesha K. Coker, Dena Hale, Dhoha A. AlSaleh, Ramendra Thakur []
Motivations to consult eWOM, value co-creation, and intent to write eWOM: understanding heterogeneity of the guest experience
—Maria Fuentes-Blasco, Beatriz Moliner-Velázquez, Gloria Berenguer Contri, Irene Gil-Saura []
Perceived privacy concerns during embarrassing transactions: an emerging market retail perspective
—Vaishali Sangwan, Moutusy Maity []
Intergenerational dynamics and sustainable wine purchase in light of the theory of planned behavior: testing a conceptual model
—Giovanna Bagnato, Cecilia Casalegno, Cristian Rizzo []