Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 43(5)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Implementing a customer-centric strategy through service design in financial organisations
—Virpi Kaartti, Jukka Ojasalo, Marius Wait []
A bibliometric analysis of financial fraud exploiting the elderly in the digital age
—MarÃa-Elena Lindez-Macarro, Rocio Gallego-Losada, Antonio Montero-Navarro, José-Luis RodrÃguez-Sánchez []
Banking reputation and its impact on stock markets: a big data analysis through online comments
—Ana-MarÃa Casado-Molina, MarÃa-Mercedes Rojas-de-Gracia, Pilar Alarcón-Urbistondo, Célia M.Q. Ramos []
Did COVID-19 hurt consumer financial well-being? Factors associated with consumer bankruptcy risks during the pandemic
—Jing Jian Xiao, Rui Yao []
Relationship marketing challenges in the Turkish banking industry: an exploratory study
—Meral Ahu Karageyim, Serdar S. Durmusoglu []
Examining the brand-level associations between customer satisfaction, demographic profile and loyalty
—John G. Dawes []
An examination of financial vulnerability among the AAPI population in the United States
—Kyoung Tae Kim, Sunwoo Tessa Lee []
Does societal trust affect banking activity? European evidence
—Paulo M. Gama, Fátima Sol Murta, Arnaldo Coelho []
How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector
—David M. Brown []