ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Posted by: P. K. Kannan

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Call for Nominations: 2025 V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing

The Marketing Research Special Interest Group of the ÂÜÀòÉç¹ÙÍø is seeking nominations for the 2025 V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing.

The award is facilitated by Stanford University, University of Memphis, and Friends of Seenu Srinivasan in honor of V. Seenu Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University.

This award recognizes important contributions by a young scholar to quantitative marketing, with the quality of the journals and research weighted much more than quantity.  The quantitative research in marketing could be methodological, theoretical, and/or empirical.  A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. The award is based on a specific body of work, which is either published or accepted for publication in scholarly marketing journals.

The winner will be chosen by a three-member committee selected from current/past editors/senior editors/department editors/associate editors of premier marketing journals, and at large quantitative marketing scholars. With respect to the young scholar, please include (i) a nomination letter, not exceeding 250 words, highlighting scholar’s contribution to the theory and practice of quantitative marketing, (ii) PDF copies of three best papers (published or accepted), and (iii) a recent CV by May 20, 2025 to P. K. Kannan (pkannan@umd.edu).

This award will be presented in August at the 2025 ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference

K. Kannan, Chair, Marketing Research SIG

Previous ÂÜÀòÉç¹ÙÍø-MRSIG V. Seenu Srinivasan Award Winners

2024 – Zhenling Jiang
2023 – Andrey Simonov
2022 – Beth Fossen
2021 – Xiao Liu
2020 – Ron Berman
2019 – Eric Schwartz
2018 – Pinar Yildirim