Generative AI
Introduction
A Journal of Advertising Research webinar, 1 May 2025
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Events
Posted by: Colin Campbell
Join Us for a First Look at JAR’s June 2025 Special Issue on Generative AI
an exclusive webinar on with the guest editors of the Journal of Advertising Research’s forthcoming special issue, Advertising and Generative AI: How Can Advertisers Leverage New AI Tools?, publishing in June 2025.
Guest editors Ben Lowe, Des Laffey, and Eddie Luo (all at the University of Kent) will introduce the issue and summarize each article’s focus, methodology, and key insights, drawing connections across the issue. Topics range from human–AI collaboration and creative workflows to ethical concerns, disclosure strategies, consumer perceptions, personalization, and measurement innovation. The webinar will conclude with a discussion of emerging gaps and future directions in generative AI and advertising research.
Articles featured in the upcoming special issue:
1. Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising by Vlad Demsar, Carla Ferraro, Sean Sands, and Andrew Kohn
2. Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration by Weila Cui, Martin J. Liu, and Ruizhi Yuan
3. The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising bySara Hanson, Jeffrey Carlson, and Heather Pressler
4. When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands by Rita Ngoc To, Yi-Chia Wu, Parichehr Kianian, and Zhe Zhang
5. The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat by Hongjie Sun, Pengfei Xie, and Yan Sun
6. Choosing the Right AI-Generated Endorser: Human-like vs. Cartoon-like Avatars for New Product Endorsement bySungjun (Steven) Park, Yiting (Tami) Chu, and June ho Chung
7. Unleashing the Power of AI and Big Data for Advertising: A Framework for Intensive Longitudinal Mediation When Using AI to Study Advertising Effectiveness by Scott A. Wright & Ainslie E. Schultz
Join us to explore how these emerging studies are redefining advertising theory and practice in the age of generative AI.