Bill Bearden Award
Introduction
Melissa Baucum won this award at the 2025 Southeast Marketing Symposium
POSTING TYPE: Awards
Posted by: David Hardesty
I am pleased to announce the runner-up and winner of the 2025 Bill Bearden Award presented at the Southeast Marketing Symposium at the University of Kentucky on Friday, April 11th.
Runner-Up — Laurel Johnston, University of Tennessee
Navigating the Riskscape: The Customer Data Protection Capability
Winner — Melissa Baucum, University of Tennessee
Sales Momentum in Business-to-Business Markets