Mar Theory
Introduction
Marketing Theory, 25(2)
POSTING TYPE: TOCs
Commentary
Extricating the concept of linking value from its tribal gangue
—Bernard Cova and Franck Barès []
Self-presentation and impression management: Understanding graphicon experience
—Hwanho Choi []
Algorithmic personalization and brand loyalty: An experiential perspective
—Chinedu James Obiegbu and Gretchen Larsen []
Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives
—Mike Molesworth, Georgiana Grigore, Georgios Patsiaouras and Mona Moufahim []
Marketing and the theatre of the absurd
—Jonatan Södergren, Oscar Ahlberg and Mattias Hjelm []
Service with(out) a smile: The reproduction of gendered consumer violence
—Anna Fyrberg Yngfalk and Markus Fellesson []
Embracing the potential of ambiguous place brands: Illustrations from the Wild Atlantic Way
—Lisa O’Malley, Maria Lichrou and Maurice Patterson []
How temporal orientations trigger, nurture and sustain deep engagement with consumption practices
—Benjamin Rosenthal []