Mar Letters
Introduction
Marketing Letters, 36(1)
POSTING TYPE: TOCs
Incentive alignment in anchored MaxDiff yields superior predictive validity
—Joshua Benjamin Schramm, Marcel Lichters []
Data protection and empowering users to control data
—Gaurav Jakhu []
What you see is what you get: the impact of blockchain technology transparency on consumers
—Matilde Rapezzi, Gabriele Pizzi, Gian Luca Marzocchi []
Product recall: a synthesis of multidisciplinary findings, and research directions
—Vivek Astvansh, Kersi Antia, Gerard Tellis []
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products
—Rui Chen, Ting Xu, Yanghan Guo []
Is vehicle weight associated with risky driving behavior? Analysis of complete national records
—Aviv Steren, Stav Rosenzweig, Ofir D. Rubin []
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products
—David L. Alexander, Sarah G. Moore []
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior
—Hongyu Meng, Jun Ye []
Patient text reviews and preference estimation
—Nah Lee, Richard Staelin []
The offer framing effect: a replication and extension
—Louisa M. Pfeifer, Thomas F. Schreiner []