Intl J Adv
Introduction
International Journal of Advertising, 44(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?
—Charles R. Taylor [] []
Virtual nature experiences on Instagram: how greenfluencers’ nature posts drive climate action |
—Patrick Hartmann, Vanessa Apaolaza, Mario R. Paredes & Clare D’Souza [] []
Beyond likes: the persuasive potential of romantic parasocial relationships with influencers |
—Priska L. Breves, Nicole T. Liebers, Marijn H. C. Meijers & Zeph M. C. van Berlo [] []
Managing advertising and subscription fees to maximize lifetime value
—Edward C. Malthouse, Judy U. Franks, Ewa Maslowska & Yayu Zhou [] []
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects |
—Alexander Pfeuffer, Haley R. Hatfield, Nathaniel Evans & Jooyoung Kim [] []
Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting |
—Nicola E. Stokburger-Sauer, Verena Hofmann & Lisa Schoner-Schatz [] []
Is woke advertising necessarily woke-washing? How woke advertising and (mis)aligned corporate practices influence perceived woke-washing |
—Delphine Caruelle [] []
Eyes full of stories: the interaction effect of gaze direction and narrative perspective in charitable advertisements
—Chundong Zheng, Mengzhu Liu, Heming Gong & Han Wang [] []