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INTEREST CATEGORY: MARKETING STRATEGY, DOCTORAL STUDENTS
POSTING TYPE: Events

Posted by: Yui Ishikawa

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2025 Doctoral Seminar on Marketing StrategyÌý

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The Marketing Science Institute (MSI) is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the academic members of the Marketing Strategy Special Interest Group of the ÂÜÀòÉç¹ÙÍø, it will be co-taught by marketing faculty from across the globe.Ìý

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The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful for high-potential doctoral students interested in marketing strategy but lacking formal exposure to strategy research at their schools. Ìý

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The seminar consists of 15 sessions of 180 minutes each, meeting weekly between August 15 and November 21 on Friday mornings at 10:00 am Eastern Time USA. Session #8 will take place on Thursday, Oct 9, and starts at 7:30 am ET.Ìý

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It will be limited to 20 students. Applications will be reviewed by a selection committee comprising Mike Ahearne, Ajay Kohli, Raji Srinivasan, and Werner Reinartz. Ìý

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There is a course fee of US $500 total. The fees are due only after admission decisions have been made and not at the time of registration; a separate invoice and payment link will be sent upon acceptance to the course.Ìý

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ÌýApplications can be submitted  and are due by Sunday, June 15, 2025.ÌýÌý

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For more information on the seminar, please contact Michael Ahearne at mahearne@uh.edu.Ìý

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Please email research@msi.org with any questions regarding the application process.Ìý