JMR Updates – April 2025
Introduction
How I Wrote This and award finalists
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard on Episode 18 of How I Wrote This
We all likely know that theres valuable data in our social media posts, but just how can this be used? In , JMR Co-Editor talks with and about their paper, , co-authored with . What started out as a collaboration to understand the spread of misinformation led them to uncover the value of social media post histories. While user post history can indeed be useful in predicting fake news sharers, it likely holds much more insight for which this papers multi-method approach may serve as a foundation.
Listen on , , or wherever you get your podcasts.
Finalists for JMRs Green-Rao Award and Weitz-Winer-ODell Award
The recognizes JMR articles that have made significant long-term contributions to marketing theory, methodology, and/or practice. Papers are considered five years after being published in JMR. Congratulations to this years finalists:
- by Sungjin Kim, Clarence Lee and Sachin Gupta
- by Yiyi Li and Ying Xie
- by Chris Hydock, Neeru Paharia and Sean Blair
- by Verena Schoenmueller, Oded Netzer and Florian Stahl
- by Francesca Valsesia, Davide Proserpio and Joseph C. Nunes
The honors an article published within the last calendar year that shows high potential to contribute significantly to the practice of marketing research and research in marketing. We’re delighted to announce this years finalists:
- by Jessica Fong, Tong Guo and Anita Rao
- by Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman
- by Szu-chi Huang, Michal Maimaran and Daniella Kupor
- by Gizem Ceylan, Kristin Diehl and Davide Proserpio
Winners of both awards will be announced at this year’s in Chicago (August 22-24, 2025).