J Interactive Mar
Introduction
Journal of Interactive Marketing, 60(2)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
A Suite of Metrics to Understand Return on Investments in Customers
—Neil Bendle, Paul Farris, Raj Venkatesan and J. Andrew Petersen []
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions
—Thorsten Hennig-Thurau, Alina M. Herting and David Jütte []
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization
—Eugene Cho Snyder, S. Shyam Sundar and Jae-Gil Lee []
Does Location Familiarity Increase Response to Mobile Ads?
—Dominik Molitor, Peter Pal Zubcsek, Martin Spann and Philipp Reichhart []
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands
—Mathieu Béal, Charlotte Lécuyer and Ivan Guitart []
The Female Consumer Response Implications of Male Dominance in a Product’s Online Community
—Shelly Rathee and Jake D. Hoskins [Google Scholar]