J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 29(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Do prestige sensitivity and altruism moderate the effects of customers’ emotions on WOM? An investigation of luxury retailers
—Shaohua Yang, Salmi Mohd Isa, Yedan Fan, Edmund Goh []
Assessing the impact of source credibility on fast fashion brand loyalty
—Florence Cia Shane Low, Yen-Nee Goh, Chee Ngee Lim []
Sentiments and sustainability: stakeholder perceptions of sustainable fashion on social media
—Tereza Blazkova, Esben Rahbek Gjerdrum Pedersen, Kirsti Reitan Reitan Andersen []
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values
—Rivini Mataraarachchi, Ranga Prasad Abeysooriya, Areeba Haroon []
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market
—Kiranbir Kaur, Harmeen Soch []
Analyzing the Shanghai fashion entrepreneurial ecosystem – a feminist policy response to governance challenges
—Emily Carol Blalock, Yangyang Fan, Xiaojun Lyu []
Too hard to die: an empirical overview of the post-pandemic resilience and financial performance of the Italian fashion industry
—Giacomo Zatini, Armando della Porta []
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory
—Thalita Freitas, Davi Brescia, Juliana Maria Magalhães Christino []
Exploring the fusion of virtual fitting rooms and social media: a study on consumer behaviour and purchase intentions
—Madhura Konale, Niyaz Panakaje, S. M. Riha Parvin, Abhinandan Kulal, Ujwala Kambali []