J Adv Res
Introduction
Journal of Advertising Research, 65(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editor’s Desk: The 2025 JAR Research Priorities List: Aligning Research with Key Challenges in Advertising
—Colin Campbell [] [Google Scholar]
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms?
—Lianlian Song, Lili Liu, Zhiyong Yang, and Kwok Fai Tso [] []
How Do Advertising Agencies Respond to Incentives?
—Scott Koslow, Huw O’connor, Mark Kilgour, and Sheila L. Sasser [] []
Designing Delicious: An Examination of Creative Attributes Driving Food, Beverage, and Restaurant Advertising Effectiveness
—Ryan S. Elder, Gina Slejko, Jeffrey P. Dotson, and Ariane Pol [] []
The Effects of Dialect Wording on Advertisement Recall
—Liangyan Wang, Yuqing Zhang, and Eugene Y. Chan [] []
How Mega- and Micro-Influencers Strategically Manage Authenticity
—Stacey Mulholland, Bodo Lang, Michael Lee, and Catherine Bentham [] []
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
—Yang Feng and Quan Xie [] []
Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals
—Connie Li, Shirley Y. Y. Cheng, and Gerard P. Prendergast [] []
Targeting Couples: Are Dyad Exposures Greater Than One Plus One?
—Furong Wang, Yueyue Zhang, Yunjie (Calvin) Xu, and Cheng Zhang [] []