Service Mar Quart
Introduction
Services Marketing Quarterly, 46(1/2)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Unveiling the Myth: How Streamer Attractiveness Drives Impulse Buying in Live Streaming
—Kefang Li, Chunli Ji, Catherine Prentice, Erose Sthapit & Qiuyue He [] []
Exploring Food Delivery Riders Need-Based Segments: A Mixed-Method Approach
—Jiayuan Zhang, Ruoqing Zhang & Gawon Yun [] []
Green AI Partnerships: Investigating the Interplay of Anthropomorphism and Consumer-Brand Relationships
—Vimi Jham, Gunjan Malhotra & Nidhi Sehgal [] []
Unlocking Wellness: The Power of Co-Creation in Transforming Healthcare Engagement for Patient Well-Being in Malaria Treatment Process
—Kingsley Agyapong, Faisal Iddris, Emmanuel Mensah Kparl & Philip Opoku Mensah [] []