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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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The Gift of Choice? How Offering Options Can Undermine Recipient Appreciation
—Jihye Park, Youjae Yi []

The Power That Blinds: How Power and Persuasion Knowledge Affect Marketplace Interactions
—Alexander H. Ziegler, Michael J. Barone, Thomas E. DeCarlo, Adam W. Craig []

How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing
—Will Wei Wu, Emily R. Powell, Alixandra Barasch []

Going for Equality: How Power States Influence Consumers’ Preference For Advertisements With Right‐Enhancing Versus Suffering‐Reducing Appeals
—Yue Lu, Long Chen, Ke Zhang [Google Scholar]

Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members
—Helin Wei, Jiawen Liu, Shaoying Zhu, Bei Lyu []

“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors’ Donation Amounts
—Jing Zhao, Wenya Pang [Google Scholar]

Can Brand Activism Benefit Luxury Brands?
—Dina Khalifa, Victoria-Sophie Osburg []

Color Inside and Outside the Lines: Evidence From Eye‐Tracking Studies on Conformity to and Differentiation From Category Color Codes
—Ernesto Cardamone, Gaetano “Nino” Miceli, Maria Antonietta Raimondo []

The Role of Serendipity in Narratives: How Serendipitous Story Promotes Product Interest
—Ling Kuai, Haiying Wei []

Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising
—Megha Bharti, Mehak Bharti []

Human Vs Machine: How Does Production Mode Influence Consumers’ Perception of Price Unfairness?
—Xiaobing Song, Xianan He, Da Huo [Google Scholar]

A Tutorial on What to Do With Skewness, Kurtosis, and Outliers: New Insights to Help Scholars Conduct and Defend Their Research
—Dawn Iacobucci, Sergio Román, Sangkil Moon, Dominique Rouziès []

Gendered Artificial Intelligence in Marketing: Behavioral and Neural Insights Into Product Recommendations
—Jiayue Huang, Ruolei Gu, Yi Feng, Wenbo Luo []