Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 43(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Beyond words: understanding the impact of presentation formats and product involvement on AI-voice assistant adoption
—Harinder Hari, Arun Sharma, Sanjeev Verma []
Marketing affordance of social media for product innovation: the role of organizational structures
—Linlin Liu, Jiawen Chen []
Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?
—Preeti Nayal, Arun Sharma, Neeraj Pandey, Amit Shankar []
The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing
—Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Bernard Gan, Wen-Jung Chang, Jun-You Lin []
Mechanism for developing brand equity of higher education institutes using intangible resources: a serial-multiple mediation analysis
—Kritika Khanna, Jagwinder Singh, Sarbjit Singh Bedi []
Value co-creation: a metatheory unifying framework and fundamental propositions
—Victor Saha, Linda D. Hollebeek, Mani Venkatesh, Praveen Goyal, Moira Clark []
Post-recovery behavioral outcome in service recovery: a conditional mediation perspective
—Md Rokonuzzaman, Muhammad Mollah, Ahasan Harun []
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation
—Hye Jin Yoon, Yoon-Joo Lee, Youngjee Ko, Jinho Joo []
Losing and grieving: an approach toward understanding the consequences of brand grief and typology of grieving consumers
—Sajira Khatoon, Varisha Rehman []