J Mar
Introduction
Journal of Marketing, 89(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Editorial
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework
—Shrihari Sridhar []
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
—Stijn Maesen and Dionysius Ang []
The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?
—Caterina D’Assergio, Puneet Manchanda, Elisa Montaguti and Sara Valentini []
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations
—Esther Uduehi and Aaron J. Barnes []
The Impact of Air Pollution on Consumer Spending
—Sanghwa Kim and Michael Trusov []
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals
—Greg Nyilasy, Shangwen Yi, Dennis Herhausen, Stephan Ludwig and Darren W. Dahl []
To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for ÂÜÀòÉç¹ÙÍøt-to-Expire Foods
—Jeehye Christine Kim, Young Eun Huh and Brent McFerran []
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market
—Thomas Derek Robinson and Ela Veresiu []