Ind Mar Man
Introduction
Industrial Marketing Management, 126
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Call for papers for the 9th industrial marketing management summit
—Adam Lindgreen []
Mental health and well-being in business-to-business markets
—Bruno Lussier, Nawar N. Chaker, Melissa W. Clark, Willy Bolander []
Guest editorial: A new era of coopetition research
—James M. Crick, David Crick []
Research Articles
Acquiring cross-border business customers: The roles of relevance and novelty in online communication
—Danyang Zhao, Meng Wang, Flora F. Gu, Guijun Zhuang []
Franchisees’ adoption of omnichannel marketing
—Damien Chaney, Nabil Ghantous, Fabienne Chameroy, Sophie Jeanpert, Maryline Schultz [Google Scholar]
Suppressing or motivating opportunism? The effectiveness of contract enforcement in manufacturer-distributor relationship
—Feng Chao, Xie Wenjun, Chen Hui, Han Caixia, Zhuang Guijun []
Mind the gap: Expanding proximity theory to understand network failure in transport systems
—James Bushell, Rico Merkert, Catherine Sutton-Brady []
Effect of product and process complexities on disruptions: Can coordination and transparency negate this effect?
—Antony Paulraj, Lina Zhang, Murtaza Faruquee, Chandra Ade Irawan []
SMEs’ use of AI for new product development: Adoption rates by application and readiness-to-adopt
—Robert G. Cooper [Google Scholar]
Operationalizing ad creativity and its effects in B2B advertising
—Jodie L. Ferguson, Brian P. Brown, Kunal Swani, Naveen Donthu []
Top management team means-ends diversity and competitive dynamics
—Wei Yang, Sicheng Luo, Danny Miller, Hao-Chieh Lin []
Beyond buying bytes: Complementing agile new product development with an agile procurement process
—Ruth Schültken, Steffen Kokozinski, Christoph Bode []
Coopetition: Stepping in and out of contextual spaces
—Helen McGrath, Poul H. Andersen, Christopher J. Medlin []
Unite and conquer – End-to-end value creation through intra-organizational purchasing-sales integration
—Jürgen Scherer, Wim G. Biemans []
Different roads lead to Rome: A configurational investigation of solution Salespeople’s sales success in business-to-business markets
—Franziska M. Bongers, Alisa K. Keller, Gloria Stoffer, Jan Hendrik Schumann, Dirk Totzek, Wolfgang Ulaga [Google Scholar]
When being green is not enough – An experimental study of the effects of sustainable value propositions on B2B green buying decisions
—Marcel Aksoy, Benedikt Schnellbächer []
7th Industrial Marketing Management Summit. Edited by: Ghasem Zaefarian and Zhaleh Najafi Tavani
Not quite alike: Supplier relationship management in B2B marketing and supply chain literature
—Désirée A.C. Wieland, Björn S. Ivens []
From rivals to allies: Building and benefiting from coopetition capability
—Stella Zulu-Chisanga, Athanasia D. Nalmpanti, Nathaniel Boso, Magnus Hultman, Constantinos N. Leonidou []
Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics
—Peter Guenther, Miriam Guenther, Mahabubur Rahman, Mariia Koval, Viacheslav Iurkov []
Mental Health and Well-Being in Business-to-Business Markets. Edited by: Bruno Lussier, Nawar Chaker, Willy Bolander, Melissa Clark
Exiting the space between the rock and the hard place: An integrative managerial approach to tackling burnout in a business context
—Nikolina Koporcic, R. Elena Francu, Ilia Gugenishvili, Miika Nietola []
Transformative Times for Key Account Management. Edited by: Antonella La Rocca, Jakob Rehme and Nektarios Tzempelikos
Transitioning to artificial intelligence-based key account management: A critical assessment
—Daniel D. Prior, Javier Marcos-Cuevas []
Key account managers and customer experience: A service ecosystem approach
—Laurianne Schmitt, Michel Klein, Bruno Lussier []
A New Era of Coopetition Research. Edited by: James M. Crick and David Crick
Coopetition: A boon for firms, a bane for managers
—Carolyn Yesse Ngowi, Soniya Rijal, Salih Zeki Ozdemir []