Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 37(4)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
—Davood Ghorbanzadeh, Diyorjon Abdullaev, Teddy Chandra, Eiman Abdelgabr Abdelsamie Allam, Mazhar Abbas []
Industry 4.0 supply chain nexus: sequential mediating effects of traceability, visibility and resilience on performance
—Adil Riaz, Hafiz Mudassir Rehman, Aamir Sohail, Mobashar Rehman []
Online platform promotional activity and purchase behavior of consumer with different self-control in China
—Yuqi Zhu []
Promoting counter-hedonic entertainment in China: assessing the effectiveness of the free trial market strategy
—Ziqiong Zhang, Peiliang Sun, Le Wang, Zili Zhang []
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach
—Kung-Jeng Wang, Jeh-An Wang []
Additional reviews, perceived credibility and consumer online purchasing behavior: a study of university students in China
—Xulong Wang, Xuejiao Bai, Liming Zhao []
Driving online course sales by leveraging teacher information
—Yan Shi, Baiqing Sun, Ou Li, Chunhong Li []
Sharing channel choices for electric vehicle battery manufacturers when considering range anxiety among heterogeneous consumers
—Ninghao Chen, Bin Li, Meng Zhao, Jiali Ren, Jiafu Su []
A trusted B2B relationship quality in the Asian market: effects of salespeople’s attributes
—Yuan-Shuh Lii, May-Ching Ding, Shanchih Lee [Google Scholar]
Value co-creation in sustainable express delivery: intergenerational perspectives
—Fei Gao, Wene Qi []
The impact of perceived experience with ChatGPT on online consumers’ information searching behavior: an empirical study of Iranian college students
—Hamid Alizadeh, Hamed Nazarpour Kashani [Google Scholar]
Greening the procurement: a SMART evaluation of environmental sustainability in Australian government purchasing policies
—Aryana Shahin, Michael Polonsky, Lincoln C. Wood, Alfred Presbitero, Mayuri Wijayasundara []
How do young-oriented values facilitate conspicuous consumption travel behaviour through information searching and content generation?
—Shan Wang, Ivan Ka Wai Lai, Jose Weng Chou Wong []
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market
—Kaixin Yang, Huimei Bu, Rui Huang, Matthew Tingchi Liu []
Access mode of consumption and psychological ownership: exploring the role of self-product connection
—Ser Zian Tan, Fandy Tjiptono, Lin Yang, Argho Bandyopadhyay, Park Thaichon []
Which type of information’s quality in live streaming commerce captures consumers’ attention the most? Considering the moderating role of network size
—Hailing Shi, Yaqi Wang, Xiaoya Gong, Fumin Deng []
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency
—Nayeon Kim, Woo-Hyuk Kim []