Loneliness and Alienation
Introduction
Disconnected: Exploring the Implications of Consumer Loneliness and Alienation, Special issue of Psychology & Marketing; Deadline 30 Nov 2025 Submission deadline: Sunday, 30 Nov
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Journals
Posted by: Hannah Snyder
Call for Papers
Disconnected: Exploring the Implications of Consumer Loneliness and Alienation
Psychology & Marketing – Special Issue
Submission deadline: Sunday, 30 November 2025
This special issue addresses the urgent issue of consumer loneliness and alienation—a widespread phenomenon with serious consequences for mental, physical, and societal well-being. Accelerated by the pandemic and intensified by digital change, loneliness now affects people across generations. For instance, over 80% of youth under 18 in the U.S. report feeling lonely, and nearly 40% of those over 65 experience similar feelings.
We invite submissions that explore how loneliness and alienation influence consumer behavior, brand relationships, and market interactions, as well as strategies that marketers and service providers can use to alleviate these experiences.
Guest Editors:
- Dr. Hannah Snyder, BI Norwegian Business School, Norway
- Prof. Anders Gustafsson, BI Norwegian Business School, Norway
Keywords: alienation; loneliness; mental health
For the full Call for Papers, please visit: