J Poli Mar
Introduction
Journal of Political Marketing, 24(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Guest Editorial
—Bruce I. Newman, PhD []
Spillover Effects in Political Advertising: Evidence from Judicial Elections
—Thomas Gray & Adam Hughes [] []
Mapping Publication Trend of Political Parties Campaign in Social Media: A Bibliometric Analysis
—Dimas Subekti, Achmad Nurmandi & Dyah Mutiarin [] []
Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances
—Simon Kruschinski, Jörg Haßler, Pablo Jost & Michael Sülflow [] []
Positioning a Personal Political Brand on YouTube with Points of Different Visual Storytelling
—Vagia Mochla, George Tsourvakas & Maro Vlachopoulou [] []