J Mar Man
Introduction
Journal of Marketing Management, 41(1/2)
POSTING TYPE: TOCs
From consuming food away from home to on-the-go consumption: a multi-study exploration using focus groups and fsQCA
—Weng Marc Lim, Manish Das & Victor Saha [] []
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia
—Andrea Milena Sánchez Romero & Maali Benhissi [] []
Consumer preferences in user- vs. item-based recommender systems for search and experience products
—Youngtae Choi & Junga Kim [] []
How does disclosing the old age of an ethical brand affect brand preference? The mediating roles of intrinsic motives and consumer perceived brand ethicality
—Jean-François Toti & Nada Maaninou [] []
A systemic view of sustainable consumption behaviour in the context of disruption
—Alexandra Ganglmair-Wooliscroft, Sandy Bulmer, Nitha Palakshappa & Sarah Dodds [] []
From passion to commerce: social media’s role in accidental entrepreneurship
—Maria Ripollés & Andreu Blesa [] []
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns
—Giulia Monteverde, Antonella Cammarota, Ludovica Serafini & Martina Quadri [] []