J Mar Man
Introduction
Journal of Marketing Management, 41(3/4)
POSTING TYPE: TOCs
Special issue
The Menopause Transition, Market Representations and the New ‘Meno Awareness’.
Editorial
All change? The new climacteric market awareness
—Jennifer Takhar, Anna Schneider-Kamp & Shona Bettany [] []
Menopause on the market: navigating the dualities of care and empowerment
—Ayse Onculer & Emine Onculer Yayalar [] []
Via Crucis of the Body: Clarice Lispector visits advertising
—Jonatan Södergren [] []
Intimate neoliberal violence and ungrievable meno bodies
—Paromita Goswami & Hélène Cherrier [] []
Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media
—Adriana Schneider Dallolio, Carla Caires Abdalla & Sofia Batista Ferraz [] []
‘Holding on’: postfeminist articulations of menopause in advertising
—Aodheen McCartan [] [Google Scholar]
Commentary
‘I cannot let this happen to other people’: on menopause advocacy, marketing and consumption with Kate Muir
—Jennifer Takhar, Kate Muir & Anna Schneider-Kamp [] [Google Scholar]
Menopause in transition: science, equity, and the future of care
—Vikram Talaulikar & Jennifer Takhar [] []