ÂÜÀòÉç¹ÙÍø

J Mar Man

Introduction

Journal of Marketing Management, 41(3/4)

POSTING TYPE: TOCs


Special issue

The Menopause Transition, Market Representations and the New ‘Meno Awareness’.

Editorial

All change? The new climacteric market awareness
Jennifer Takhar, Anna Schneider-Kamp & Shona Bettany [] []

Menopause on the market: navigating the dualities of care and empowerment
Ayse Onculer & Emine Onculer Yayalar [] []

Via Crucis of the Body: Clarice Lispector visits advertising
Jonatan Södergren [] []

Intimate neoliberal violence and ungrievable meno bodies
Paromita Goswami & Hélène Cherrier [] []

Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media
Adriana Schneider Dallolio, Carla Caires Abdalla & Sofia Batista Ferraz [] []

‘Holding on’: postfeminist articulations of menopause in advertising
Aodheen McCartan [] [Google Scholar]

Commentary

‘I cannot let this happen to other people’: on menopause advocacy, marketing and consumption with Kate Muir
Jennifer Takhar, Kate Muir & Anna Schneider-Kamp [] [Google Scholar]

Menopause in transition: science, equity, and the future of care
Vikram Talaulikar & Jennifer Takhar [] []