Italian J Mar
Introduction
Italian Journal of Marketing, 2025(1)
POSTING TYPE: TOCs
Insight into consumers’ organic food choices: evidence from Tunisia, Italy, and France
—Raja Kifaya, Daniele Rama, Claudia Lanciotti, Marine Le Gall-Ely []
Generation Z consumers’ perspective: how and why should (not) brands engage in activism?
—Antonella Cammarota, Generoso Branca []
Beyond boundaries: a multidisciplinary approach to understand the relationship between customer satisfaction and behavior in services
—Anna Fiorentino []
Creepy or convenient?: Consumer perceptions of privacy and ad exposure on social media
—Melisa Spilinek, Jennifer Johnson Jorgensen []