Applied Mar Analytics
Introduction
Applied Marketing Analytics, 10(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
In support of equivalent experience for analytics leadership
—Hogan, Chris []
From test to scale: Leveraging generative AI for the five ‘C’s of digital marketing
—Cutler, Kelly [Google Scholar]
How data-driven personalisation allows marketers to meet customers’ ever-increasing expectations for relevance
—Hou, Zontee [Google Scholar]
The effect of landing page design and structure on conversion rates
—Hylewski, Marcin; Pluskota, Artur; Abel, BÅ‚ażej []
Using conjoint analysis across the marketing value chain
—Vriens, Marco; Eggers, Felix []
Enhancing market research with a GPT-based API wrapper: A leap towards advanced data analysis
—Dupin, Michael; Oruç, M. Furkan []
Redefining business with artificial intelligence: Strategies for innovating consumer experience
—Nassar, Sari Yehuda []
Data governance in the age of artificial intelligence: Challenges, best practices and regulatory compliance
—Sharma, Animesh Kumar; Sharma, Rahul []