Qual Mar Res
Introduction
Qualitative Market Research, 28(2)
POSTING TYPE: TOCs
Examining 360° video tourist experiences and adoption in a developing country
—Sabita Dutta, Saumya Dixit, Arpita Khare []
Unveiling user responses to AI-powered personalised recommendations: a qualitative study of consumer engagement dynamics on Douyin
—Liang Ding, Gianluca Antonucci, Michelina Venditti []
Co-creating the tourist’s experience with a French touch: the case of a perfume museum in Paris
—Nour-Eddine Chiadmi, Nizar Souiden, Walid Chaouali, Andrew Chan []
Consumerism in health care: is price transparency good for the cause?
—Ashley Deutsch, Ashley M. Thomas []
Imagination workshops as a creative method for exploring the sociomaterial dimensions of privacy
—Johanna Horppu []
The ‘what’ and ‘why’ of fake news: an in-depth qualitative investigation of young consumers
—Divyaneet Kaur, Shiksha Kushwah, Archana Sharma [Google Scholar]
Unlocking the enigma: understanding the motives and identities of Chinese urban youth as influencer followers
—Xiaofan Wei, Qing Xu, Huan Chen []