J Strat Mar
Introduction
Journal of Strategic Marketing, 33(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Experiential education, customer knowledge and adoption of electric vehicles: an exploratory study
—Kamel Ben Youssef, Damien Chaney & Nino Tandilashvili [] []
Fashion influencers’ credibility on Instagram: the stimulus–organism–response (SOR) perspective
—Pin Luarn, Chiao-Chieh Chen & Yu-Ping Chiu [] []
Understanding brand evangelism- a systematic review of the literature and future research avenues
—Purvendu Sharma & Kapil Khandeparkar [] []
Managing an entrepreneurial marketing orientation in turbulent competitive business environments
—James M. Crick, M. Iskandar Hamzah & David Crick [] []
Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation
—Raphael Odoom, Priscilla Teika Odoom, Prince Yao Amu & Matilda Adams [] []