J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 37(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Nonprofits, Social Media, and Mission
—Katherine Morgan, Chelsea DeMasters & Kimberly Wiley [] []
Ethics in Marketing: Understanding Past Trends and Future Prospects Through Bibliometric Analysis
—Manoj Kumar Kamila & Sahil Singh Jasrotia [] []
The Effect of Brand Heritage on Intention to Donate in Non-Profit Organizations: An Evaluation within the Context of Temporal Focus and Brand Trust
—Mustafa Bilgehan Kutlu & Nezahat Ekici Özcan [] []
Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior
—Lijie Zhou & Fei Xue [] []
Analyzing Public Bus Services in Dubai: Insights from Passengers’ Perspectives
—Rahim Hussain & Gillian Sullivan Mort [] []
Polarizing the Donorate: Charitable Giving and Negative Political Advertisements
—Stephanie A. Karol [] []