J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 33(2)
POSTING TYPE: TOCs
Artificial intelligence for business and marketing: a customer-centric approach
—Wei Zhang & Raj Agnihotri [] []
How ethical leaders foster salesperson creativity: exploring the roles of social power, job autonomy, and internal competitive work environment
—Colin Gabler & Ashish Kalra [] []
Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations
—Priyavrat Sanyal, Rakesh Singh & Ramendra Singh [] []
The effect of national identity on brand name language preference: evidence of nonlinear and moderated moderation effects
—Atefeh Talebnejad & Mohammad Sharifi-Tehrani [] []
The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics
—Kai Haverila, Matti Haverila & Akshaya Rangarajan [] []
A signaling theory-based analysis of website features, investment perception and trust propensity in initial trust formation on unfamiliar small online retailers
—Varinder M. Sharma & Andreas Klein [] []
Firm performance and perceptions of market orientation
—Thomas L. Powers, Dawn B. Valentine & Karen N. Kennedy [] []
The effects of visual design on eco-labels evaluations: guidelines for effective green advertising
—Carmela Donato & Feray Adıgüzel [] []
Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product(s)
—Ratan Kumar, Niva Bhandari & Vibhava Srivastava [] []
Big data analytics capability, marketing agility, and firm performance: a conceptual framework |
—Mikko Vesterinen, Joel Mero & Mika Skippari [] []
Adaptive selling, anxiety and emotional exhaustion among salespeople
—Aditi Sharma, Vaibhav Chawla, Sridhar Guda, Deva Rangarajan & Anjan Kumar Swain [] []