J Mar Comm
Introduction
Journal of Marketing Communications, 31(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Topic range and geographical diversity the road to expansion is ever open
—Philip J. Kitchen [] []
How to tell the crisis: effects of stealing thunder by self-disclosing corporate violations
—Sang Yeal Lee & Julia Fraustino [] []
The power of Likes: the effects of Liked By and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine
—Youngji Seo, Hanyoung Kim, Youngjee Ko, Hye Jin Yoon, Jeong Yeob Han, Jongmin Lee & Ja Kyung Seo [] []
Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency
—Rahim Hussain & Rahat Iqbal [] []
How loud does the Lion roar?: Awards as signals of quality for advertising creatives
—Sara穩 Mel矇ndez-Rodr穩guez & David Roca [] []
Celebrity political party endorsement and voter behaviour: a post-election empirical evidence
—Bright Senanu, Prince Yao Amu & Hannah Ampomah Mensah [] []