J Con Res
Introduction
Journal of Consumer Research, 51(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
—Shunyuan Zhang, Elizabeth M S Friedman, Kannan Srinivasan, Ravi Dhar, Xupin Zhang []
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias
—Rui Chen, Hao Sun, Zhaoyang Guo, Haipeng (Allan) Chen []
How Numerical Cognition Explains Ambiguity Aversion
—Marina Lenkovskaya, Steven Sweldens []
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes
—Nicole Davis, Rosanna K Smith, Julio Sevilla []
The Visual Complexity = Higher Production Cost Lay Belief
—Lauren Min, Peggy J Liu, Cary L Anderson []
How Do Consumers React to Ads That Meddle in Out-Party Primaries?
—Mohamed A Hussein, Courtney Lee, S Christian Wheeler []
Why and How Consumers Perform Online Reviewing Differently
—Gwarlann de Kerviler, Catherine Demangeot, Pierre-Yann Dolbec []
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt
—Nathan B Warren, Linda L Price []
Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research
—Michelle F Weinberger, Ernest Baskin, Kunter Gunasti []