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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Exploring the Dark Side of AI and Its Influence on Consumer Emotion
—Shikha Bhardwaj, Varsha Jain, Diptiranjan Mahapatra, Rahul Sindhwani []

Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
—Vikas Arya, Deepa Sethi, Linda D. Hollebeek []

Mapping the Theory of Consumption Values: A Systematic Using the TCCM Approach
—Chandni Sharma, Shiksha Kushwah []

Mini‐Me Fashion Sharenting: Drivers, Consequences, and the Role of Market Mavens
—Van-Ha Luong, Aikaterini Manthiou, Huaming Liu, Ellie Hickman, Phil Klaus []

The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well‐Being
—Jordan Bell, Jesse Jurgenson, Dee Warmath []

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management
—Gabriele Murtas, Giuseppe Pedeliento []

Consumer Adoption of Internet of Things
—Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Bernardo Frantz, Jean Carlos de Oliveira Rosa, Mohd Azhar []

Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences
—Amrita Chakraborty, Varsha Jain, Russell Belk []

To be Green Is to Live Forever: The Impact of Environmental Information Types on Green Consumption Behavior
—Huiying Zhang, Zhihua Ding, Wenbin Sun, Xin Jiang, Zhaoping Duan []

Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts
—Fateh Mohd Khan, S. M. Fatah Uddin, Mohammad Anas, Pradeep Kautish, Park Thaichon []

The Metaverse: A Liquid Consumer Utopia A Journey Into Gen Z’s Usage Intention Behavior Using the TRAM Model
—Dina H. Bassiouni, Hakim Meshreki [Google Scholar]

Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation
—Xin Lin, Shuhan Ji, Mengying Liu, Jianping Huang []

The Role of Augmented Reality Experiences in Consumers’ Purchase Intention Toward New Products
—Anupama Ambika, Varsha Jain, Russell Belk, Dharun Kasilingam, Rajneesh Krishna [Google Scholar]

From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism
—Sajith Narayanan, Guru Ashish Singh []

Sample Gifts (In)consistent With the Focal Product: On the Effect of Gift Quantity in Consumer Evaluation
—Feisi Yao, Long Chen []

A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior
—George Spais, Varsha Jain, Yogesh K. Dwivedi, Giampaolo Viglia, Jamie Carlson []

Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion
—Yueyan Zhang, Jiaji Zhu, Haibo Chen, Yushi Jiang []

Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language
—Emma Joenpolvi, Gary Mortimer, Frank Mathmann []

The Influence of Consumer’s Lay Rationalism on Electronic Entrepreneur‐Related Word of Mouth
—Bing Yuan [Google Scholar]

Multi‐Technological Solutions for In‐Store Smart Retailing
—Xinxin Qiu, Sanjit K. Roy, Gaganpreet Singh, Richard L. Gruner []

Motivations for Second‐Hand Goods Shopping: A Comparison of Charity Shoppers and Non‐Charity Shoppers
—Paul Chad, Sebastian Isbanner []

Smile or Not Smile: The Effect of Virtual Influencers’ Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
—Kan Jiang, Meilian Qin, Dejun Deng, Dailan Zhou [Google Scholar]

Made With Love: Examining Consumer Engagement With Handmade Versus Machine‐Made Production Cues
—Tuba Degirmenci, Frank Mathmann, Gary Mortimer []

Served or Exploited: The Impact of Data Capture Strategy on Users’ Intention to Use Selected AI Systems
—Xianggang Liu, Zhanzhong Shi [Google Scholar]

Roles of Traditional, Online‐Specific, and Cross‐Channel Marketing Instruments in Multi‐ and Omnichannel Fashion Retail Brand Equity
—Angelina Klink, Bernhard Swoboda []