Euro J Mar
Introduction
European Journal of Marketing, 59(4)
POSTING TYPE: TOCs
The impact of ethical logos on purchase intention: the mediating role of product social responsibility
—Véronique Collange, Yohan Bernard, Aurore Ingarao, Sarra Zarrouk-Karoui []
Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos
—Mengmeng Zhang, Lefa Teng, Chenxin Xie, Xinran Wang, Lianne Foti []
Artificial intelligence and credit application processing: the role of embarrassment
—Parul Ahuja, Mansi Gupta, Abhirupa Roy, Nazia Gera, Gopal Das []
Are ad sequels effective? Field and experimental evidence on effectiveness and mechanisms
—Patrali Chakrabarty, Ashish S. Galande, Prakash Satyavageeswaran, Rajesh Nanarpuzha, Frank Mathmann []
Consumer responses to infectious disease cues: an integrative framework and research agenda
—Felipe M. Affonso []
Effect of pre-roll ad choice on brand attitude and attitude toward the viewing experience
—Joshua Newton, Fiona Joy Newton, Jimmy Wong, Yelena Tsarenko []
Driving pre-match fan engagement through social media: effects of message characteristics and team performance
—Kapil Kaushik, Atul Arun Pathak, Abhishek Mishra []
The power of the past: assessing the impact of brand heritage for suppliers
—Richard Huaman-Ramirez, Renaud Lunardo, Jean Pfiffelmann []
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity
—Karen T. Bowen, Christina Papadopoulou []
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure
—JungHwa (Jenny) Hong, Kyung-Ah Byun []
When and why the pursuit of meaning increases charitable giving: the role of social connectivity
—Julian Givi, Daniel M. Grossman, Cony M. Ho []