SWIMS
Introduction
Summer Workshop in Marketing Science, City University of Hong Kong, 14-18 Jul 2025; Deadline 10 Apr
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: ELMAR Moderator
Summer Workshop in Marketing Science
July 14-18, 2025
College of Business, City University of Hong Kong
This workshop introduces participants to the central research areas, important models, methods, and findings in Marketing Science and Economics. It is targeted at researchers in marketing and other related fields such as operations management, information systems, applied economics and public policy. The purpose of the workshop is to help the participants gain a solid and systematic exposure and training in fundamental as well as frontier problems and methods in Marketing Science and Economics, such as search, pricing, product design, distribution channels, advertising and promotions, information design, platforms, digital marketing and social media, ML/AI and Algorithms, nonstandard preferences, structural models, causal inference, demand estimation, etc. Both theoretical and empirical research will be covered. The specific topic areas may vary across time depending upon relevance and interest. The workshop will also provide opportunities for participants to discuss their ideas and research with other participants as well as with the faculty advisors. All selected participants should fully attend the entire workshop.
All applications should be submitted by April 10, 2025