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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Technology differentiation, product market rivalry, and M&A transactions
—Sam Arts, Bruno Cassiman, Jianan Hou []

Toward an improved causal test of network effects: Does alliance network position enhance firm innovation?
—Exequiel Hernandez, Jason K. Lee, J. Myles Shaver []

Stakeholder treatment disparity and employee whistleblowing: A multi‐stakeholder, multidimensional framework of social comparison
—Cuili Qian, Yilin Liu, Riki Takeuchi, Junfeng Wu []

Kingdom or fandom? YouTube and the changing role of gatekeeping in digital cultural markets
—Sumeet Malik, Chandrika Rathee, Oliver Alexy, Taiyuan Wang []

Do hiring strategies change in successive entrepreneurial stints?
—Vera Rocha, Dario Pozzoli []

When corporate silence is costly: Negative consumer responses to corporate silence on social issues
—Marco Shaojun Qin, Xueming Luo, Todd Schifeling, Yang Wang []

Free range startups? Market scope, academic founders, and the role of general knowledge in AI
—Shinjinee Chattopadhyay, Florence Honoré, Shinjae Won []

How media coverage elicits strategic change: The moderating role of the business model design
—Sascha P. Klein, Patrick Spieth, Joan Enric Ricart, Charles H. Noble []