Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 29(2)
POSTING TYPE: TOCs
Exploring innovativeness, need for uniqueness and brand tiers in the sharing economy
—Daniel Espinosa Sáez, Elena Delgado-Ballester, José Luis Munuera Alemán []
Sketching a comprehensive picture of the marketing discipline: a bibliometric analysis covering eight top-tier journals
—Ayhan Akpınar []
Social media stars: how influencers shape consumer’s behavior on Instagram
—Hamza Kaka Abdul Wahab, Faizan Alam, Eva Lahuerta-Otero []
The influence of homophily and social identity on eWOM in streaming consumption behaviour
—Iker Oquiñena, JoaquÃn Sánchez, Abel Monfort []
Hotel’s customer empowerment, environmental corporate social responsibility, and online customer value co-creation to attain sustainable development goals (SDGs)
—Sarah Badar (Imran), Ajmal Waheed, Arifa Tanveer, Hina Fayyaz []
Fostering social media user intentions: AI-enabled privacy and intrusiveness concerns
—Muhammad Haroon Shoukat, Islam Elgammal, Kareem M. Selem, Ali Elsayed Shehata []