J Promo Man
Introduction
Journal of Promotion Management, 31(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Social Media Platforms Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems
—George Spais, Junaid Ul Haq & Varsha Jain [] []
Research Articles
Power of the Platform: Exploring the Promotional Effect of Influencers to Make a Difference
—Christine M. Kowalczyk, Enping (Shirley) Mai, Casey Waldsmith & Della Clark [] []
Sociable Gamification and Social Media Promotions: Personalization of Social Media Promotions Through Strategic Views
—Gourav Roy, Varsha Jain & Abhishek Behl [] []
Realtor to Creator: Examining Instagram as a Media Practice for Real Estate Marketing
—Karman Khanna [] []
OnlineAdFOMO as a New Avenue for Digital Promotion: Index Development and Validation
—Avneet Kaur Puri & Tejinderpal Singh [] []
Are Financial Influencers Helping us with Financial Decision-Making? An Application of Structural Equation Modeling and Artificial Neural Networking Approach
—Laxman Pokhrel, Pratik Bhattarai & Shree Krishna Pokhrel [] []
Why Dont You Leave Me Alone? Measuring Irritation with Online Behavioral Advertising on Social Media Platforms
—Khyati Jagani, Neha Yadav & Falguni Vasavada [] []