J Mar Res
Introduction
Journal of Marketing Research, 62(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Are We Worse Off After Policy Repeals? Evidence from Two Green Policies
—Dinesh Puranam, Sungjin Kim, Jihoon Hong and Hai Che []
The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking
—Avni M. Shah and Xinlong Li []
Monitoring Technologies in Industrial Systems
—Saeed Shekari and Sourav Ray []
Driving Mobile App User Engagement Through Gamification
—Jens W. Paschmann, Hernán A. Bruno, Harald J. van Heerde, Franziska Völckner and Kristina Klein []
Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient
—Huachao Gao, Xin (Shane) Wang, Xi Li and June Cotte []
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
—Andrey Simonov, Tommaso Valletti and Andre Veiga []
Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories
—Verena Schoenmueller, Simon J. Blanchard and Gita Venkataramani Johar []
How Listening Versus Reading Alters Consumers’ Interpretations of News
—Shiri Melumad and Robert J. Meyer []
Bayesian Nonparametric Sequential Search
—Kohei Onzo and Asim Ansari []
The Golden Halo of Defaults in Simple Choices
—Nicolette J. Sullivan, Alexander Breslav, Samyukta S. Doré, Matthew D. Bachman and Scott A. Huettel []